Integrated Marketing

Kyle Henry • January 18, 2023

A comprehensive suite of marketing, we leave no stone unturned to find the right buyer for your home.


We create personalized, custom-tailored marketing to find every buyer. Our integrated marketing approach connected all of our marketing pieces together and ensures maximum exposure for your property. From print to digital, we leave no channel untouched to get your property in front of the most potential buyers.


Concierge Marketing Consultation

Before we list your property, our director of marketing will connect with you to discuss the marketing of your property. While we can market based on paper information about your home, like location and features, our discussion with you ensures that we also capture the emotion of living in the home. Since buying a home is an emotional process we tap into that to create marketing that better resonates with buyers.



Narrative

Armed with details from our consultation, we weave a story that makes your home come alive and sparks imagination and emotional interest.

PROFESSIONAL SERVICES

We curate services with top-rated professionals to highlight your homes. Staging, photography, videography, and printing is all done professionally to best present your home.


Videography

We deploy professional videography services to capture and highlight the best parts of your home.



Photography

Beautiful, rich, professional photography is used to showcase your property across the internet.



Matterport

This allow buyers to experience and explore your home, whether they're here or miles away.


EXPOSURE TO BUYERS

We leverage the most effective channel to cast a large, but focused net to ensure your property is primely positioned in front of the best potential buyers.  

Robust Property Websites

We take all of that beautiful media to craft a personalized property website for your listing that truly engages potential buyers. All of our marketing efforts lead buyers back to our property websites to set your home apart from the rest of the market. Our websites are robust and provide more than information and media, but offer multiple lead capture opportunities and engage buyers in retargeting campaigns to keep them coming back for one more look, time and time again.

 

Behind the Door

What originally started as a video intended to be shared with our own buyers blossomed into something much better that is truly unique for our team. Since no one knows your home and it's position on the market better, our agent team captures an engaged, guided tour of your home. This video is shared extensively to drive engagement to your property. Time and time again we hear from buyers at open houses, "Hey, you're that guy from the video!" or "We weren't going to see this home, then we watched your video."


Targeted Direct Mail

Direct mail is a powerful tool that many agents use, but few leverage to its full potential. Since most buyers come from within our local area, we use data to identify potential local buyers, and use this same information to guide our digital advertising efforts. Our direct mailers are all connected with digital tracking to measure the effectiveness of these campaigns and interest they're generating, and lead users to our robust property websites.


Vast Syndication

We share your property, and what makes it unique, to our international network of agents, our active buyers and key clients, our extensive personal networks, and to Top Agent Network - an invite only network that represents the top 10% of agents in our region. Beyond our own networks, we also syndicate your home to sites like Zillow, Redfin, Realtor.com, Mansion Global, Unique Homes, Wall Street Journal, Robb Report, and more than 500 sites around the world to maximize exposure.


Social Media and Digital Advertising

Our social media channels generate excellent organic exposure to your property, but we don't just stop there. We create targeted digital advertising across digital channels including Meta (Facebook and Instagram), LinkedIn, and Google. All funneling users to the same place, our robust property websites, so we can leverage retargeting to nurture their interest and providing multiple points to capture the potential buyer.


Learn more about selling your home Get started selling your home

FOR NEWS INQUIRIES


Kyle Henry

Director of Marketing


Kyle.H@CarolineHuo.com

650.727.1308

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By Caroline Huo September 30, 2025
For more than twenty-two years, it has been one of the greatest honors of my life to guide hundreds of clients through their real estate journeys. Each family, individual, or estate I have served, each transition I have helped steward, has reminded me that real estate is not just about houses, it is about lives, stories, milestones, and the places we call home. To be trusted during such meaningful moments is a privilege I will never take for granted. Recently, I have taken time to reflect on the chapters of my own life. Inspired by the book "The Five Types of Wealth" and by precious time with my family, I recognized the importance of aligning my professional work with the season of life I am in now. This reflection has led me to a deliberate and exciting transition—one that honors my family priorities, strengthens our ability to serve clients, and creates a foundation for the future. What This Means for You First and foremost, I want to reassure every client, partner, and friend reading this: I am not going anywhere . I remain here for you, deeply engaged in the work I love most - providing guidance, strategy, and thoughtful counsel throughout your real estate journey. What is changing is how our team is structured to serve you more efficiently. I am evolving my role to focus on client relationships and strategic direction, while stepping back from some of the day-to-day operational tasks. This allows me to dedicate time to co-leading the Keller Williams Luxury Division internationally, building educational programs that raise real estate standards across the industry, and pursuing projects that create meaningful impact for my colleagues and my family. Introducing Meridian Partners This new season also means the evolution of our real estate team into Meridian Partners, led by my trusted partner, Rob DeContreras. Many of you already know Rob well. Before joining our team two years ago, Rob was a nationally ranked top-performing private mortgage lender with a reputation for integrity, strategy, and client service. His transition into real estate was a natural extension of his skills and passion for helping people through some of life's biggest financial and personal decisions. Since then, Rob has been side by side with me in guiding clients, handling transactions, all with the trust of our community. Rob is more than a partner as he is someone I trust implicitly. He embodies the same values of excellence, diligence, and care that have always been at the heart of our work. Rob will now lead Meridian Partners in client development, service, and day-to-day transaction management, while I remain deeply engaged in oversight, strategy, and guidance. Together, we bring you over four decades of combined experience, a seamless approach to service, and a shared commitment to doing what is right. For you, this transition means the same high level of care, trust, and excellence you have always experienced—now with two industry leaders guiding you. Why "Meridian"? When choosing a name for this new chapter, we wanted something that captured the spirit of who we are and what we do. Meridian represents balance and connection - an invisible but essential line that brings orientation and clarity. Just as meridians have guided travelers across the globe, Meridian Partners reflects our role in helping clients navigate the complex, often emotional journey of buying or selling a home. It is a name that speaks to constancy, direction, and trust. Partners underscores what has always set our work apart: the belief that real estate is not a transaction, but a relationship. We stand with our clients, allied professionals, and community as true partners in every sense of the word. Looking Ahead As I step into this new chapter, I do so with gratitude. Gratitude for the hundreds of clients who have trusted me, for the extraordinary team members and professionals who have collaborated with us along the way, and for the chance to shape the next generation of our business. With Rob leading Meridian Partners, I am confident that we are positioned to continue the legacy we have built and create a new one. This is not an ending; rather, it is a thoughtful evolution. If you would like to connect with me directly, I welcome your call or message. You can also learn more about Rob and explore the vision of our new team at MeridianPartnersRE.com . We are in full operation, just under a new name, and we look forward to working with you! All My Best, Caroline
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