Integrated Marketing

Kyle Henry • January 18, 2023

A comprehensive suite of marketing, we leave no stone unturned to find the right buyer for your home.


We create personalized, custom-tailored marketing to find every buyer. Our integrated marketing approach connected all of our marketing pieces together and ensures maximum exposure for your property. From print to digital, we leave no channel untouched to get your property in front of the most potential buyers.


Concierge Marketing Consultation

Before we list your property, our director of marketing will connect with you to discuss the marketing of your property. While we can market based on paper information about your home, like location and features, our discussion with you ensures that we also capture the emotion of living in the home. Since buying a home is an emotional process we tap into that to create marketing that better resonates with buyers.



Narrative

Armed with details from our consultation, we weave a story that makes your home come alive and sparks imagination and emotional interest.

PROFESSIONAL SERVICES

We curate services with top-rated professionals to highlight your homes. Staging, photography, videography, and printing is all done professionally to best present your home.


Videography

We deploy professional videography services to capture and highlight the best parts of your home.



Photography

Beautiful, rich, professional photography is used to showcase your property across the internet.



Matterport

This allow buyers to experience and explore your home, whether they're here or miles away.


EXPOSURE TO BUYERS

We leverage the most effective channel to cast a large, but focused net to ensure your property is primely positioned in front of the best potential buyers.  

Robust Property Websites

We take all of that beautiful media to craft a personalized property website for your listing that truly engages potential buyers. All of our marketing efforts lead buyers back to our property websites to set your home apart from the rest of the market. Our websites are robust and provide more than information and media, but offer multiple lead capture opportunities and engage buyers in retargeting campaigns to keep them coming back for one more look, time and time again.

 

Behind the Door

What originally started as a video intended to be shared with our own buyers blossomed into something much better that is truly unique for our team. Since no one knows your home and it's position on the market better, our agent team captures an engaged, guided tour of your home. This video is shared extensively to drive engagement to your property. Time and time again we hear from buyers at open houses, "Hey, you're that guy from the video!" or "We weren't going to see this home, then we watched your video."


Targeted Direct Mail

Direct mail is a powerful tool that many agents use, but few leverage to its full potential. Since most buyers come from within our local area, we use data to identify potential local buyers, and use this same information to guide our digital advertising efforts. Our direct mailers are all connected with digital tracking to measure the effectiveness of these campaigns and interest they're generating, and lead users to our robust property websites.


Vast Syndication

We share your property, and what makes it unique, to our international network of agents, our active buyers and key clients, our extensive personal networks, and to Top Agent Network - an invite only network that represents the top 10% of agents in our region. Beyond our own networks, we also syndicate your home to sites like Zillow, Redfin, Realtor.com, Mansion Global, Unique Homes, Wall Street Journal, Robb Report, and more than 500 sites around the world to maximize exposure.


Social Media and Digital Advertising

Our social media channels generate excellent organic exposure to your property, but we don't just stop there. We create targeted digital advertising across digital channels including Meta (Facebook and Instagram), LinkedIn, and Google. All funneling users to the same place, our robust property websites, so we can leverage retargeting to nurture their interest and providing multiple points to capture the potential buyer.


Learn more about selling your home Get started selling your home

FOR NEWS INQUIRIES


Kyle Henry

Director of Marketing


Kyle.H@CarolineHuo.com

650.727.1308

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