Selling Your Home:
The Caroline K. Huo Way
Selling a home in today's market can be a highly stressful and time-consuming process, which is why choosing the right real estate team to prepare your home, advise, negotiate, and close have never been more important. That is why our team has created and proven a unique approach to make the the home selling process easy for our clients. One of our team's key points of difference, and one that our clients find great value in is our "hand us the keys and let us take over" approach. We will assist you in determining the proper preparation plan for your home and provide listing management coordination support to ensure all improvements done to your home are completed in a timely manner with quality craftsmanship and required documentation.
Our specialized professionals will use their expertise to prepare your home for market, and work closely with you to ensure as little inconvenience as possible. All of our vendors are licensed and insured, so you can rest assured that you are protected.
Our number one priority is to market your property with the most visibility, utilizing a comprehensive and state-of-the-art marketing approach that drives optimal results. Your property will receive the attention it deserves through stunning visuals, photography and cutting edge video. Combined with compelling story-telling, your property will be strategically positioned for success through targeted and meaningful print, email online marketing, social media, private showings, open houses and events.
RESULTS DO MATTER .
YELP AND ZILLOW REVIEWS
AVG DAYS ON MARKET
AVG SALE PRICE OVER ASKING
WALL STREET JOURNAL
REALTRENDS BAY AREA RANKING
Selling you home has never been easier. We will listen to your needs, exceed expectations, provide "white glove" service and shift the burden of prepping, marketing, negotiating, and closing to our team.
Initial Phone Call
The initial phone call is typically 30 minutes. This helps us understand your real
estate needs and make sure we are the best fit for your timeline and expectations.
Meet At Your Home Or Virtual Conversation
We like to meet in person with you at your home when appropriate. Or we have the capability to do a virtual walk thru of your home as well. It is only by walking through the property that we can offer the best recommendations for you. Some items we like to discuss with our sellers include:
Your desired outcome
The current market and your competition
Create a plan of action based on our conversation, to best meet your goals
Prep Your Home For Sale
Our listing team is ready to assist with preparing your home for sale. Depending on the amount of work needed, we typically are able to prep your home for sale in 2-3 weeks. One of our team's key points of difference is that we help coordinate all of the work with the vendors of your choice or per our recommendation, and can select all of the colors, finishings etc, as well as act as a project manager to complete the job in a quick turnaround. Our clients find great value in our "hand us the keys and let us take over" approach.
Some of our listing team responsibilities include:
Meet with vendors for bids at your home
Collect all bids for your review and approval
Create listing prep calendar so you know what is happening at all times
Oversee the work being completed. Daily updates are provided, so you stay informed about the progress
Ensure the home is ready to go to market on time
In our market, having inspection reports ready with our disclosure packet shows we are not "hiding" anything and encourages "As-Is" offers. Not having inspection reports ready when going on market, makes Buyers less comfortable writing "As-Is" offers and we may see offers with contingencies on inspections. Once the inspections come in, and if there is a contingency, the Buyers may negotiate repairs or walk away. It is our highest recommendation that we have reports ready to avoid the latter situation.
Standard Inspections and Reports Include:
Property Inspection: $600-$700
Pest Inspection: $350-$500
Natural Hazards Report: $150 (this is required by law)
California law requires sellers to disclosure several pieces of material information to the buyer. Failure to do so could create significant liability to the seller. Our team will sit with you and review all disclosures to ensure you have completed them fully and answer any of your disclosure-related questions.
Two of the most important disclosures you will complete are the Transfer Disclosure Statement (TDS) and the Supplemental Sellers Checklist (SSC) or Supplemental Seller Questionnaire (SPQ). We will assist you so these documents are complete and within compliance.
Introducing Your Home to the Market
Your home deserves a proper introduction to the market, and our team has developed a strategic and effective go-to market plan to ensure your property gets the most effective exposure and qualified buyers in the door.
Integrated Marketing Approach
Our marketing plan includes:
Stunning photography, videography, 3D Matterport, Floor plans
Virtual Marketing | Hosted Events (as allowed)
Exclusive Neighborhood Tours, Broker Tours, Open House
can be done virtually in all cases
QR Code Property Showcase & Private Showings
Lifestyle Marketing (property by property basis)
Curated Lifestyle Video, social viewings & experiential events
Exclusive Agent events
Strong Social Media Presence
custom property website; virtual tour capability
automated marketing & social media ads
Captivating print materials flyers, brochures, lifestyle books, in-home marketing boards all with virtual version capabilities
Strong Relationship Marketing
Top Agent Alliance - Keller Williams International
Coast to Coast Agent, Allied Resource & Client Network
Local Top Agent Network - Keller Williams
Keller Williams Luxury International Agent Network
Showing the Property
We show the property through Twilight Tours, Open Houses, Brokers Preview, and private showings. All of our agents are well informed the home, and can speak intelligently on the highlights and features to incite interest and enthusiasm for your home.
Keeping You Informed Along the Way
Throughout the home preparation and selling phases, we keep you well informed of our all of our marketing efforts, buyer activity, market activity (when properties in the neighborhood have sold), disclosure requests, and the number of potential offers.
In this market, we typically set an offer date that we will tale & review offers. This allows agents to prepare their offer and know they will be equally reviewed by the seller. Upon receiving offers, we prepare an Offer Matrix for the sellers that we review with them so that the seller may easily review all offers and make the best, informed decision.
Our team will keep you informed of the process and every step during escrow. Once the sale of your home is official and recoded with the county, we will notify you immediately of the exciting news, confirm the wire for the proceeds has been initiated to your bank account, and coordinate the hand off of all keys to the new buyers.
Important timelines in the escrow process include:
Buyer Initial Deposit - typically within 1-3 business days of the ratified contract.
Additional Inspections/Contingencies removal: in our market , we are still seeing NON-CONTINGENT offers
Appraisal: If there is a loan, the lender will require an appraisal and approval by the underwriter. We will attend the appraisal on your behalf to let the appraiser in the home, show the features of the house, inform them of the offer process, and answer any questions they may have.
Signings: Both the buyer and seller will need to sign closing paperwork. You will need to be present to notify documents. As a complementary service to our team, our escrow officer will sign documents at our office. We also attend the signings to answer any questions. If you will be traveling domestically or would prefer to sign in more convenient location, we are happy to schedule a mobile notary.
Final Funds in Escrow: Typically within 1-2 days before close of escrow all the buyer funds and lender funds will be deposited into escrow. We confirm with escrow once all funds are deposited, and are set to record with the county.