Selling Your Home:

The Caroline K. Huo Way

Selling a home in today's market can be a highly stressful and time-consuming process, which is why choosing the right real estate partner to prepare advise, prepare, market, negotiate, and close has never been more important.  That is why our team has created and proven a unique approach to make the home selling process easy for our clients. One of our team's key points of difference, and one that our clients find great value in is our "hand us the keys and walk away" approach. We will assist you in determining the proper preparation plan for your home and provide listing management coordination support to ensure all improvements done to your home are completed in a timely manner with quality craftsmanship and required documentation.

Our specialized professionals will use their expertise to prepare your home for market, and work closely with you to ensure as little inconvenience as possible.  Our vendors are licensed and insured, so you can rest assured that work is done to standard.

Our number one priority is to market your property with the most visibility, utilizing a comprehensive and holistic marketing approach that drives optimal results. Your property will receive the attention it deserves through stunning visuals, photography and cutting edge video. Combined with compelling story-telling, your property will be strategically positioned for success through targeted and meaningful print, email online marketing, social media, private showings, open houses and events.  

RESULTS DO MATTER .

YELP AND ZILLOW REVIEWS

5 STARS

AVG DAYS ON MARKET

7

AVG SALE PRICE OVER ASKING

121%

WALL STREET JOURNAL

REALTRENDS BAY AREA RANKING

TOP 100

Our Plan

Selling your home has never been easier. We will listen to your needs, deliver the strategy while providing "white glove" service and shift the burden of prepping, marketing, negotiating, and closing to our team.

Phase One

Initial Phone Call

The initial phone call is typically 30 minutes. This helps us understand your real 

estate needs and make sure we are the best fit for your timeline and expectations.

Meet At Your Home Or Virtual Conversation

We like to meet in person with you at your home when appropriate. Or we have the capability to do a virtual walk thru of your home as well. It is only by walking through the property that we can offer the best recommendations for you.  Some items we like to discuss with our sellers include:

  • Your timeline

  • Your desired outcome

  • The current market and your competition

  • Create a plan of action based on our conversation, to best meet your goals 

Phase Two

Prep Your Home For Sale

Our listing team is ready to assist with preparing your home for sale. Depending on the amount of work needed, we typically are able to prep your home for sale in 2-3 weeks.  One of our team's key points of difference is that we help coordinate all of the work with the vendors of your choice or per our recommendation, and can select all of the colors, finishings etc, We are your project coordinators to complete the job. Our clients find great value in our "hand us the keys and walk away" approach.

 

Some of our listing team responsibilities include:

  • Meet with vendors for bids 

  • Collect all bids for your review and approval

  • Create a listing prep calendar so you know what is happening at all times

  • Coordinate the work being completed. Daily updates are provided, so you stay informed about the progress

  • Ensure the home is ready to go to market on time

Inspections

In our market, having inspection reports ready with our disclosure packet shows we are not "hiding" anything and encourages "As-Is" offers. Not having inspection reports ready when going on market, makes Buyers less comfortable writing "As-Is" offers and we may see offers with contingencies on inspections.  

Minimum Standard Inspections and Reports Include: 

Property Inspection: $600-$700

Pest Inspection: $350-$500

Natural Hazards Report: $150 (this is required by law)

Disclosures

California law requires sellers to disclose material information to the buyer.  Failure to do so could create significant liability to the seller.  Our team will sit with you and review all disclosures to ensure they are properly completed.

Two of the most important disclosures you will complete are the Transfer Disclosure Statement (TDS) and the Supplemental Sellers Checklist (SSC) or Supplemental Seller Questionnaire (SPQ).  We will assist you so these documents are complete and within compliance.

Phase Three

Introducing Your Home to the Market

Your home deserves a proper introduction to the market, and our team will develop a strategic and effective go-to market plan specific to your property to ensure it receives the most effective exposure and qualified buyers through the door. 

Integrated Marketing Approach

Our marketing plan includes: 

  • Stunning photography, videography, 3D Matterport, Floor plans

  • Virtual Marketing | Hosted Events (as allowed)

    • Exclusive Neighborhood Tours, Broker Tours, Open House​

      • can be done virtually in all cases ​

    • QR Code Property Showcase & Private Showings

  • Lifestyle Marketing (property by property basis)

    • Curated Lifestyle Video, social viewings & experiential events

    • Exclusive Agent events

  • Strong Social Media Presence

    • custom property website; virtual tour capability​

    • automated marketing & social media ads

  • Captivating print materials flyers, brochures, lifestyle books, in-home marketing boards all with virtual version capabilities

  • Strong Relationship Marketing

    • Top Agent Alliance​ - Keller Williams International

    • Coast to Coast Agent, Allied Resource & Client Network

    • Local Top Agent Network - Keller Williams

    • Keller Williams Luxury International Agent Network

    • Relocation Partnerships

Phase Four

Showing the Property

We show the property through Twilight Tours, Open Houses, Brokers Preview, and private showings. All of our team members are well informed of the home, and will speak intelligently on the highlights and features to incite interest and enthusiasm for the property.

Keeping You Informed Along the Way

Throughout the home preparation and selling phases, we keep you well informed of our all of our marketing efforts, buyer activity, market activity (when properties in the neighborhood have sold), disclosure requests, and the number of potential offers.

Phase Five

Offer Review

It is typical of our market to set an offer date when we receive offers for your review. Negotiations are done through a thoughtful and transparent way and we will walk-through all aspects of the offer(s) which are important to you to ensure that you may make the best possible decision.

Escrow

Our team will keep you informed of the process at every step during escrow.  Once the sale of your home is official and recorded with the county, we will notify you immediately of the exciting news, confirm the wire for the proceeds has been initiated to your bank account, and coordinate the hand off of all keys to the new buyers.

Important timelines in the escrow process include: 

  • Buyer Initial Deposit - Typically within 1-3 business days of the ratified contract.

  • Additional Inspections/Contingencies removal if any

  • Appraisal: If there is a loan, the lender will require an appraisal and approval by the underwriter.  We will attend the appraisal to ensure proper representation of the property, market, and comps.

  • Signings:  Both the buyer and seller will need to sign closing paperwork in person for notary purposes.  We also attend the signings to answer any questions.  If you will be traveling domestically or would prefer to sign in a more convenient location, we are happy to schedule a mobile notary.

  • Final Funds in Escrow: Typically within 1-2 days before close of escrow all the buyer funds and lender funds will be deposited into escrow.  We confirm with escrow once all funds are deposited, and are set to record with the county.

The Caroline K. Huo Group

DRE# 01419566

1430 Howard Avenue

Burlingame, CA  94010

650.627.3769

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