Selling Your Home:

The Caroline K. Huo Way

Selling a home like in today's market can be a highly stressful and time-consuming, which is why choosing the right agent to prep, advise, negotiate, and close have never been more important.  That is why we take an approach to make the the home selling process easy for our clients. One of our team's key points of difference, and one that our clients find great value in is our "hand us the keys and let us take over" approach. We will coordinate all of the work with the vendors, select all of the colors, finishings etc, and act as a project manager to complete the job in a quick turnaround.

Our specialized professionals will use their expertise to prepare your home for market, and work closely with you to ensure as little inconvenience as possible.  All of our vendors are licensed and insured, so you can rest assured that you are protected. 

Our number one priority is to market your property with the most visibility, so you receive the highest possible price in the shortest amount of time.  Your property will receive the attention it deserves through print and online marketing, social media, open houses, and private viewings.

RESULTS DO MATTER .

YELP AND ZILLOW REVIEWS

5 STARS

AVG DAYS ON MARKET

7

AVG SALE PRICE OVER ASKING

121%

WALL STREET JOURNAL

REALTRENDS BAY AREA RANKING

TOP 100

Our Plan

Selling you home as never been easier.  We will listen to your needs, exceed expectations, provide "white glove" service, shift the burden of prepping, marketing, negotiating, and closing to our team.

Phase One

Initial Phone Call

The initial phone call is typically 30 minutes. This helps us understand your real estate needs and make sure we are the best fit for your timeline and expectations.

Meet At Your Home

We like to meet in person with you at your home. It is only by walking through the property that we can offer the best recommendations for you.  Some items we like to discuss with our sellers include:

  • Your timeline

  • Your desired outcome

  • The current market and your competition

  • Create a plan of action based on our conversation, to best meet your goals 

Phase Two

Prep Your Home For Sale

Our listing team is ready to assist with preparing your home for sale. Depending on the amount of work needed, we typically are able to prep your home for sale in 2-3 weeks.  One of our team's key points of difference is that we help coordinate all of the work with the vendors of your choice or per our recommendation, and can select all of the colors, finishings etc, as well as act as a project manager to complete the job in a quick turnaround. Our clients find great value in our "hand us the keys and let us take over" approach.

 

Some of our listing team responsibilities include:

  • Meet with vendors for bids at your home

  • Collect all bids for your review and approval

  • Create listing prep calendar so you know what is happening at all times

  • Oversee the work being completed. Daily updates are provided, so you stay informed about the progress

  • Ensure the home is ready to go to market on time

Inspections

In our market, having reports ready with our disclosure packet shows we are not "hiding" anything and encourages "As-Is" offers. Not having reports ready makes Buyers less comfortable writing "As-Is" offers and we may see offers with contingencies on inspections.  Once the inspections come in, and if there is a contingency, the Buyers may negotiate repairs or walk away.  It is our highest recommendation that we have reports ready to avoid the latter situation.

Standard Inspections and Reports Include: 

Property Inspection: $600-$700

Pest Inspection: $350-$500

Natural Hazards Report: $150 (this is required by law)

Disclosures

California law requires sellers to disclosure several pieces of material information to the buyer.  Failure to do so could create significant liability to the seller.  Our team will sit with you and review all disclosures to ensure you have completed them fully and answer any of your disclosure-related questions.

Two of the most important disclosures you will complete are the Transfer Disclosure Statement (TDS) and the Supplemental Sellers Checklist (SSC) or Supplemental Seller Questionnaire (SPQ).  We will assist you so these documents are complete an within compliance.

Phase Three

Introducing Your Home to the Market

Your home deserves a proper introduction to the market, and our team has developed a strategic and effective go-to market plan to ensure your property gets the most views and buyers in the door.

Marketing

Our marketing plan includes: 

  • Announcement on Top Agent Network

  • Entered into the MLS 

  • Networking 

  • Professionally printed brochures and flyers

  • Our team's active buyer pool

  • Signage

  • Email marketing 

  • Social Media

  • Door Knocking

  • Brokers Preview

  • Custom Website

Phase Four

Showing the Property

We show the property through Twilight Tours, Open Houses, Brokers Preview, and private showings. All of our agents are well informed the home, and can speak intelligently on the highlights and features to drum up excitement and interest.

Keeping You Informed Along the Way

Throughout the home preparation and selling phases, we keep you well informed of our all of our marketing efforts, buyer activity, market activity (when properties in the neighborhood have sold), disclosure requests, and the number of potential offers.

Phase Five

Offer Review

In this market, we typically set an offer date that we will review offers.  This allows agents to prepare an offer and know they will be equally reviewed by the seller.  Upon receiving offers, we prepare an Offer Matrix so that the seller may easily review offers and make the best informed decision.

Escrow

Our team will keep you informed of all the steps and process during escrow.  Once the sale of your home is official and recoded with the county, we will notify you immediately of the exciting news, confirm the wire for the proceeds has been initiated to your bank account, and coordinate the hand off of all keys  to the new buyers.

Important timelines in the escrow process include: 

  • Buyer Initial Deposit - typically within 1-3 business days of the ratified contract.

  • Additional Inspections/Contingencies removal: in our market , we are still seeing NON-CONTINGENT offers

  • Appraisal: If there is a loan, the lender will require an appraisal and approval by the underwriter.  We will attend the appraisal on your behalf to let the appraiser in the home, show the features of the house, inform them of the offer process, and answer any questions they may have.

  • Signings:  Both the buyer and seller will need to sign closing paperwork.  You will need to be present to notify documents. As a complementary service to our team, our escrow officer will sign documents at our office. We also attend the signings to answer any questions.  If you will be traveling domestically or would prefer to sign in more convenient location, we are happy to schedule a mobile notary.

  • Final Funds in Escrow: Typically within 1-2 days before close of escrow all the buyer funds and lender funds will be deposited into escrow.  We confirm with escrow once all funds are deposited, and are set to record with the county.