Selling Your Home:

The Caroline K. Huo Way

Selling a home in today's market can be a highly stressful and time-consuming process, which is why choosing the right real estate team to prepare your home, advise, negotiate, and close have never been more important.  That is why our team has created and proven a unique approach to make the the home selling process easy for our clients. One of our team's key points of difference, and one that our clients find great value in is our "hand us the keys and let us take over" approach. We will assist you in determining the proper preparation plan for your home and provide listing management coordination support to ensure all improvements done to your home are completed in a timely manner with quality craftsmanship and required documentation.

Our specialized professionals will use their expertise to prepare your home for market, and work closely with you to ensure as little inconvenience as possible.  All of our vendors are licensed and insured, so you can rest assured that you are protected. 

Our number one priority is to market your property with the most visibility, utilizing a comprehensive and state-of-the-art marketing approach that drives optimal results. Your property will receive the attention it deserves through stunning visuals, photography and cutting edge video. Combined with compelling story-telling, your property will be strategically positioned for success through targeted and meaningful print, email online marketing, social media, private showings, open houses and events.  










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Our Plan

Selling you home has never been easier. We will listen to your needs, exceed expectations, provide "white glove" service and shift the burden of prepping, marketing, negotiating, and closing to our team.

Phase One

Initial Phone Call

The initial phone call is typically 30 minutes. This helps us understand your real 

estate needs and make sure we are the best fit for your timeline and expectations.

Meet At Your Home Or Virtual Conversation

We like to meet in person with you at your home when appropriate. Or we have the capability to do a virtual walk thru of your home as well. It is only by walking through the property that we can offer the best recommendations for you.  Some items we like to discuss with our sellers include:

  • Your timeline

  • Your desired outcome

  • The current market and your competition

  • Create a plan of action based on our conversation, to best meet your goals 

Phase Two

Prep Your Home For Sale

Our listing team is ready to assist with preparing your home for sale. Depending on the amount of work needed, we typically are able to prep your home for sale in 2-3 weeks.  One of our team's key points of difference is that we help coordinate all of the work with the vendors of your choice or per our recommendation, and can select all of the colors, finishings etc, as well as act as a project manager to complete the job in a quick turnaround. Our clients find great value in our "hand us the keys and let us take over" approach.


Some of our listing team responsibilities include:

  • Meet with vendors for bids at your home

  • Collect all bids for your review and approval

  • Create listing prep calendar so you know what is happening at all times

  • Oversee the work being completed. Daily updates are provided, so you stay informed about the progress

  • Ensure the home is ready to go to market on time


In our market, having inspection reports ready with our disclosure packet shows we are not "hiding" anything and encourages "As-Is" offers. Not having inspection reports ready when going on market, makes Buyers less comfortable writing "As-Is" offers and we may see offers with contingencies on inspections.  Once the inspections come in, and if there is a contingency, the Buyers may negotiate repairs or walk away.  It is our highest recommendation that we have reports ready to avoid the latter situation.

Standard Inspections and Reports Include: 

Property Inspection: $600-$700

Pest Inspection: $350-$500

Natural Hazards Report: $150 (this is required by law)


California law requires sellers to disclosure several pieces of material information to the buyer.  Failure to do so could create significant liability to the seller.  Our team will sit with you and review all disclosures to ensure you have completed them fully and answer any of your disclosure-related questions.

Two of the most important disclosures you will complete are the Transfer Disclosure Statement (TDS) and the Supplemental Sellers Checklist (SSC) or Supplemental Seller Questionnaire (SPQ).  We will assist you so these documents are complete and within compliance.

Phase Three

Introducing Your Home to the Market

Your home deserves a proper introduction to the market, and our team has developed a strategic and effective go-to market plan to ensure your property gets the most effective exposure and qualified buyers in the door.

Integrated Marketing Approach

Our marketing plan includes: 

  • Stunning photography, videography, 3D Matterport, Floor plans

  • Virtual Marketing | Hosted Events (as allowed)

    • Exclusive Neighborhood Tours, Broker Tours, Open House​

      • can be done virtually in all cases ​

    • QR Code Property Showcase & Private Showings

  • Lifestyle Marketing (property by property basis)

    • Curated Lifestyle Video, social viewings & experiential events

    • Exclusive Agent events

  • Strong Social Media Presence

    • custom property website; virtual tour capability​

    • automated marketing & social media ads

  • Captivating print materials flyers, brochures, lifestyle books, in-home marketing boards all with virtual version capabilities

  • Strong Relationship Marketing

    • Top Agent Alliance​ - Keller Williams International

    • Coast to Coast Agent, Allied Resource & Client Network

    • Local Top Agent Network - Keller Williams

    • Keller Williams Luxury International Agent Network

    • Relocation Partnerships

Phase Four

Showing the Property

We show the property through Twilight Tours, Open Houses, Brokers Preview, and private showings. All of our agents are well informed the home, and can speak intelligently on the highlights and features to incite interest and enthusiasm for your home.

Keeping You Informed Along the Way

Throughout the home preparation and selling phases, we keep you well informed of our all of our marketing efforts, buyer activity, market activity (when properties in the neighborhood have sold), disclosure requests, and the number of potential offers.

Phase Five

Offer Review

In this market, we typically set an offer date that we will tale & review offers. This allows agents to prepare their offer and know they will be equally reviewed by the seller. Upon receiving offers, we prepare an Offer Matrix for the sellers that we review with them so that the seller may easily review all offers and make the best, informed decision.


Our team will keep you informed of the process and every step during escrow.  Once the sale of your home is official and recoded with the county, we will notify you immediately of the exciting news, confirm the wire for the proceeds has been initiated to your bank account, and coordinate the hand off of all keys to the new buyers.

Important timelines in the escrow process include: 

  • Buyer Initial Deposit - typically within 1-3 business days of the ratified contract.

  • Additional Inspections/Contingencies removal: in our market , we are still seeing NON-CONTINGENT offers

  • Appraisal: If there is a loan, the lender will require an appraisal and approval by the underwriter.  We will attend the appraisal on your behalf to let the appraiser in the home, show the features of the house, inform them of the offer process, and answer any questions they may have.

  • Signings:  Both the buyer and seller will need to sign closing paperwork.  You will need to be present to notify documents. As a complementary service to our team, our escrow officer will sign documents at our office. We also attend the signings to answer any questions.  If you will be traveling domestically or would prefer to sign in more convenient location, we are happy to schedule a mobile notary.

  • Final Funds in Escrow: Typically within 1-2 days before close of escrow all the buyer funds and lender funds will be deposited into escrow.  We confirm with escrow once all funds are deposited, and are set to record with the county.

The Caroline K. Huo Group

DRE# 01419566

1430 Howard Avenue

Burlingame, CA  94010


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