Market Outlook: If Your Home’s Price Isn’t Compelling, It’s Not Selling – The CKH Effect in Action

There is one critical mistake a seller must avoid when listing a home: setting the price too high. While it may seem that overpricing allows room for negotiation or maximizes profit, the reality is that it often leads to a stagnant listing and diminished buyer interest.
In fact, Realtor.com reports that nearly 20% of sellers—one in five—must reduce their price to secure a sale. I ensure my clients do not fall into that category. Here is why an inflated price can be detrimental and how to achieve an optimal pricing strategy.
Overpricing Pushes Buyers Away
With mortgage rates and home prices at current levels, buyers are already stretching their budgets to make a move. When they encounter a home that is overpriced, they are not thinking, "I can negotiate." Instead, they move on without a second glance. As the National Association of Realtors (NAR) explains:
“Some sellers are pricing their homes higher than ever just because they can, but this may drive away serious buyers . . .”
The result? Fewer showings, fewer offers, and a missed opportunity to capture serious buyer interest.
The Longer Your House Sits, the More Skeptical Buyers Will Get
The longer a home remains on the market, the more skepticism it generates. Buyers start questioning why the property has not sold. Is there an issue with the home? Is the seller difficult to work with? Even if the only concern is price, prolonged market exposure creates doubt. As U.S. News states:
“. . . setting an unrealistically high price with the idea that you can come down later does not work in real estate . . . A home that is overpriced in the beginning tends to stay on the market longer, even after the price is cut, because buyers think there must be something wrong with it.”
At that stage, reducing the price becomes necessary to reignite interest. However, price reductions can send negative signals, reinforcing buyer hesitation rather than motivating action. The key to avoiding this situation is ensuring your home is positioned correctly from the start—both in pricing and presentation.
The CKH Effect: Concierge Home Preperation
Hand us the keys, and walk away! That’s the simple beauty of The CKH Effect.
Our dedicated concierge team will develop a customized plan to prepare your home. We will coordinate and manage all aspects of the projects and will be your direct point of communication, so you can focus on your next phase of life. Payment for all services rendered under this Concierge Home Preparation Program is deferred until your home sells and is paid out of escrow.
Strategic home preparation is an essential part of ensuring a property is positioned at the right price point. Through targeted renovations, staging, and expert market analysis, The CKH Effect transforms homes to meet buyer expectations and drive competitive offers.
Recent Success Stories: The CKH Effect in Action
These homes benefited from our strategic renovations and expert pricing strategy, leading to quick sales and strong returns.
432 Timor Terrace, Sunnyvale (12 days on market)
Offered at $1,498,000
Sold at $1,700,000
Our clients were incredibly data-driven, making renovations with a clear return on investment in mind. We installed new flooring, repainted the interior, updated the kitchen and bathrooms, and installed new lighting to enhance the home’s appeal. These strategic upgrades positioned the property perfectly in the market, attracting strong offers and securing a final sale price well above asking in under two weeks. This is The CKH Effect in action: maximizing a home’s market appeal through smart pricing and presentation.
84 Murray Ct, Redwood City (6 days on market)
Offered at $1,198,000
Sold for $1,410,000
This home underwent significant renovations, including fresh interior paint, new flooring, an updated kitchen, and upgraded lighting. Our clients entrusted us to make the right strategic decisions to enhance its appeal, and their trust paid off—multiple competitive offers came in within days, resulting in a swift and highly successful sale. The right improvements unlocked the home’s full potential and attracted strong buyer interest.
935 Old County Rd #20 (6 days on market)
Listed at $998,000
Sold for $1,102,000
With strategic updates to the kitchen, flooring, as well as freshly painted interior walls, this home quickly captured buyer attention. The modernized space stood out in a competitive market, leading to multiple strong offers. By making thoughtful, targeted enhancements, we ensured that the property’s presentation matched its price point—leading to a smooth, top-dollar sale in under a week.
Bottom Line: Strategic Pricing and Preparation Lead to Success
The key to a successful home sale is not just setting the right price but also ensuring the property is presented at its best. Instead of overpricing and deterring buyers, partner with an expert who understands market dynamics and buyer expectations. The CKH Effect goes beyond pricing—our comprehensive approach includes strategic renovations, staging, high-impact marketing, and expert negotiation to position your home for maximum return.
Thinking of selling? Let’s make your home stand out.
Contact us today to experience The CKH Effect firsthand!

MY TAKE
Caroline's take on what you need to know
Pricing a home correctly from the start is one of the most critical factors in achieving a successful sale. I have seen time and time again how overpricing leads to stagnation, price reductions, and ultimately, lower final sale prices. Buyers are highly informed and quick to dismiss properties that do not align with market expectations.
This is why preparation matters just as much as pricing. Strategic updates, thoughtful staging, and a strong marketing plan can create the perfect combination to attract competitive offers. The CKH Effect is designed to ensure every home we market is positioned for success—so that sellers achieve top dollar without unnecessary time on the market.
If you are considering selling, let’s talk about how we can maximize your home’s potential and get you the results you deserve.—contact us today!
Market Report February 2025
Here's the latest January 2025 Market Update showing year-over-year data. The data includes all Single-Family and Condo & Townhomes in the California Area sourced from Broker Metrics & Info Sparks for the period from December 2024 thru February 2025. This may include preliminary data and may vary from the time this data was gathered. All data is deemed reliable but not guaranteed.
FOR NEWS INQUIRIES
Kyle Henry
Director of Marketing
Kyle.H@CarolineHuo.com
650.727.1308
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